Assistant Professor of Public Relations & Advertising
Cristi Eschler-Freudenrich brings more than 20 years’ experience in business-to-consumer marketing, advertising and sales to the Public Relations and Advertising degree program. Her sales experience spans print and broadcast media and national brands including IBM and Chobani Greek yogurt. She has developed products and created brand campaigns for such clients as McDonald’s, 7-Eleven Stores, Dr. Pepper/7-Up, Sunkist Growers, Mercy Health Center and the Muscular Dystrophy Association.
Cristi Eschler-Freudenrich has won multiple awards for her professional work including American Advertising Federation Addy Awards, International Association of Business Communicators Gold Quill, American Marketing Association’s Marketer of the Year, and the Communication Department’s Outstanding Faculty Award. She advises ORU’s National Student Advertising Competition team. In 2018, the team finished 7th place nationally among more than 150 participating universities in the American Advertising Federation’s national collegiate competition.
As a professor, her teaching philosophy centers around excellence. She expects excellence from all her students. Why? Eschler-Freudenrich believes it’s a reflection of our pursuit of Christ through daily discipleship. For students, that means she aspires to help them identify and develop their God-given talents and cultivate the best of these through collaboration, discovery, and professional opportunities. That, and a little coffee makes it possible.
Eschler-Freudenrich conducts marketing research with students including online and traditional surveys, focus groups and media uses and gratifications studies. Recent scholarly studies and presentations include a National Communication Association Top Paper on Peace Journalism (2017). Her dissertation research intersects Oral Roberts’ tent crusades and broadcasts TV ministry with sermon rhetoric in the modern-day Civil Rights Movement. Her doctoral research has earned a Top Faculty award for Paper in Progress by the Broadcast Education Association (2017) and presentation selection in the Civil Rights track at the John Hope Franklin National Symposium (2019).
Eschler-Freudenrich received her B.S., Oklahoma State University; M.S., Oklahoma State University; and is an A.B.D./Doctoral Candidate at Regent University.